I sell insurance policies by the minute.

João Teixeira Fernandes. Founder, twice exited, based in Oeiras, Portugal. This is my desk on the internet.

What I'm building

Indie Seguros is an AI-native insurance brokerage. We plug insurance into digital platforms through an API, priced per task or per minute of work — a courier is covered for the delivery, not the year. The boring magic underneath: every task teaches us something about risk that insurers can't see. Distribution first, data second, underwriting authority third.

Before this

Colmena — employee benefits, acquired by Coverflex.
eCheque — my first one. Sold it, learned everything the hard way first.

I also…

Co-own Quatro40, a comms agency, with two people who are better at it than me. Write small angel and LP cheques (AngelsWay, THV, GoParity, Cycling District, and an oyster farm, because why not). Support Sporting CP through thick and mostly thin. Cook, drink wine I can talk too much about, and read the Stoics when the first three fail me.

Latest essays

2026-07-12 · draft Insurance by the minute Why annual policies make no sense for people who work in tasks.
2026-07-12 · draft Notes from two exits What selling two companies taught me about building the third.